What is the “LONG LIFE DESIGN AWARD,” for designs which have taken root in our lives and continue to be loved?

What is the “LONG LIFE DESIGN AWARD,” for designs which have taken root in our lives and continue to be loved?

The LONG LIFE DESIGN AWARD is given to standard-setting designs which have been supported by many people over a long time. Applications for the 2026 awards are being accepted from April 1. We accept not only applications from companies on behalf of their own products, but also nominations from you, the users, for the products that you have been using regularly for a long time, or the designs that you particularly like. In this article, we introduce the LONG LIFE DESIGN AWARD and award winning objects throughout its history.

2026.4.17

Exploring “centripetal force” design from the Sigma BF, which is pervaded by a return to the roots

Exploring “centripetal force” design from the Sigma BF, which is pervaded by a return to the roots

Aki Hayashi, Focused Issues Researcher, put forward “design centripetal force in the age of centrifugal force” as her 2025 proposal. The example which she cited as embodying this proposal was the Sigma BF, a full-size interchangeable lens mirrorless camera which won the 2025 GOOD DESIGN GOLD AWARD and the ECONOMY, TRADE AND INDUSTRY MINISTER'S AWARD. Through a dialogue with Kazuto Yamaki, CEO, Sigma Corporation, and Hanna Morita, Manager, Brand Strategy Section, International Marketing Department, we explored the source of the centripetal force that was born by "carrying through" a concept.

2026.04.28