Why does the GOOD DESIGN AWARD address “proposals for design”? – The role of Focused Issues –

Why does the GOOD DESIGN AWARD address “proposals for design”? – The role of Focused Issues –

The GOOD DESIGN AWARD aims to make our lives and society better through design. Its activities are not limited to “screening design.” One of the important roles of the GOOD DESIGN AWARD is to discover possibilities and issues for the coming society. Focused Issues is an initiative created to undertake this role. In this report, we delve into the significance and process of Focused Issues based on an interview with one of the people responsible for supporting its activities.

2025.02.14

Design as “the formalization of tacit knowledge” in order to boost innovation ー Akie Iriyama and Aki Hayashi

Design as “the formalization of tacit knowledge” in order to boost innovation ー Akie Iriyama and Aki Hayashi

Aki Hayashi, a Focused Issues Researcher, made the proposal “Start by questioning identity'” as a 2024 proposal for future design. It was Akie Iriyama, a professor at Waseda Business School (Graduate School of Business and Finance) and a management scholar, that Hayashi asked to talk with her in order to deepen the proposal further. Due to space limitations, some episodes could not be included in the report. However, we are releasing the full dialogue.

2025.3.20