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What challenges should designers face now, as found at the GOOD DESIGN AWARDs.

FOCUSED ISSUES is a GOOD DESIGN AWARD initiative that depicts the future of design in society through the screening process.

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Design for expanding relationships

Including design in lawmaking and public administration—some tips to share wisdom and innovative ideas

2021.02.04


Automobiles undergoing the greatest transformation—attention to Last One Mile Mobility, which lies at the heart of the transformation

During the screening process of this year’s Good Design Award, I encountered many items that made me think “yes, our society has been waiting for just this!”, while there certainly were a number of orthodox-types of well-designed items as if self-asserting “how About this?” Design Movement on Campus, Taiwan’s education program by which both teachers and students are involved in the designing process, and BRING by which used garments are collected and recycled are examples that many people would wholeheartedly welcome.

However, there also were venturous entries which have not yet established a reputation though strive to indicate a future direction. For example, TOYOTA LQ by Toyota Motor Corporation. It was difficult to appraise the car positively in the screening, because it was entered as a concept car. However, the vision in this car is clearly indicating the future automobile society that the company endeavors to achieve.

The history of automobiles, which dates back About 100 years, is facing great change at the moment. This change is mainly lead by attention to Last One Mile Mobility, which is less mobile than an automobile or train, but has more mobility than walking.

Last One Mile Mobility should be introduced immediately as a transportation option for elderly people living in remote areas in the mountains. At the same time, it is important in terms of management and sustainability. As represented by 2019 entries GACHA, a self-driving bus by Ryohin Keikaku, and Choisoko, a shared transportation system, each company is working on this challenge in a competitive manner, creating a positive movement. One Mile Mobility is still in the transitional period of its development, but it is one of the most important subjects of our times along with welfare and the environment.

However, frankly speaking, Japan is less advanced compared to Europe. The new Citroën Ami, which was released by Renault in February 2020, is a car-sharing vehicle that can be driven by any French national over the age of 14 without a driving license. This is a huge national commitment, and the designing process even involves a stage of lawmaking.

On the other hand, the designing process in the Japanese mobility industry still remains at the level of shaping. In order to expand its possibilities, it is necessary to approach it from other aspects such as public systems and legislation. In this sense, Taiwan’s commitment to renovate the public system itself and China’s noticeable ability to create HONGJI Stone, a bicycle designed from molds taking global business into consideration, are outstanding.

However, it is a significant step forward for Japan that Tokyo Metropolitan Government COVID-19 The Information Website, an entry made by the government, has received an award this time. This website has caused a stir in the future relationship between Japanese public systems and design, as it is highly flexible, having room for improvement in prior, and being available for other municipalities. We designers should be involved in lawmaking and public administration. Through the screening, I felt that the expansion of the various attempts has been complexly incorporated into “design for expanding relationships”, the theme I have upheld.

How to share wisdom and innovative ideas to expand relationships between people

In my work, which is mainly designing vehicles, a composite design focusing on a connection between people and communities is required. How can we share wisdom and innovative ideas to expand relationships between people in a world of decreasing population due to the declining birthrates? There is no other way but designing by seeking the answer for this question.

However, the right solution is yet to be found, and there only are some tips scattered around at the moment. What I would like to introduce lastly is a tuna longline fishing boat Shofuku Maru No. 1 from Kesennuma.

Kesennuma incurred significant damage from the Great East Japan Earthquake. This boat is a product of the encounter of two people, a CEO of a fishery company and a designer, during the time of disaster reconstruction. The deep-sea fishing industry is now facing a severe shortage in labor, having difficulty in recruiting crews on bonito boats and tuna boats.

As you know, the demand for high-quality fish is increasing globally, and consequently, the competitive strength of Japan is declining. Therefore, they designed a fishing boat which is easy to work and comfortable to live in, so that crews can be proud of working in the fishing industry.

Not limited to tuna boats, all areas involving vessels are troubled by the shortage and aging of workers. Even though they obtain young workers, a generation gap between aged workers with experience and young workers is accelerating a loss of community. This item showed a practical example of what design can do to solve such a situation, and that is the reason why I have a high opinion of it. I would like to support the expansion of such relationships.

https://www.g-mark.org/en/gallery/winners/9e40bc34-803d-11ed-af7e-0242ac130002 https://www.g-mark.org/en/gallery/winners/9e3e6dbc-803d-11ed-af7e-0242ac130002 https://www.g-mark.org/en/gallery/winners/9e3049d5-803d-11ed-af7e-0242ac130002 https://www.g-mark.org/en/gallery/winners/9e3212f4-803d-11ed-af7e-0242ac130002 https://www.g-mark.org/en/gallery/winners/9e384fff-803d-11ed-af7e-0242ac130002 https://www.g-mark.org/en/gallery/winners/9e32287d-803d-11ed-af7e-0242ac130002

Kawanishi Yasuyuki

Architect, Designer, Facilitator | President, ICHIBANSEN Co.,Ltd.

Born in Nara in 1976. Master graduated from the University of Chiba, Studied at the Royal Danish Academy School of Architecture as the guest student. After working at AREP-SNCF the group of French National Railway, he designed Nakamura Station for Tosa Kuroshio Railway, the resort train ‘Echigo TOKImeki Resort SETSUGEKKA’, trains, buses, houses, stations, shopping buildings, medical centers and welfare houses as the president of ICHIBANSEN Co.,Ltd. Nakamura Station had prized the Good Design Award 2010 Special Prize, the Watford Group Brunel Award 201, JCD Young Architect Award and others. Echigo TOKImeki Resort SETSUGEKKA had prized SBID The International Design Award 2016 Winner, IDA International Design Award 2016 Gold Winner and others. *Titles and profiles are those at the time of the director’s tenure