The G-TEN GOOD DESIGN EXHIBITION 2026 will be held from October 31!

See, listen, touch, and discover with your entire body! The cutting edge of design

At the G-TEN GOOD DESIGN EXHIBITION 2026 held at Tokyo Midtown, all the winning designs from the GOOD DESIGN AWARD 2026 will be on show. These include the winners of the GOOD DESIGN GRAND AWARD, the top prize; the GOOD DESIGN BEST 100; and the winners of the special awards selected from among these.

At the venue, visitors will be able to encounter the diverse values and possibilities created by design through award winning objects in a wide range of fields, from daily necessities to professional products, such as medical and commercial equipment, architecture, services, and community initiatives.

The exhibition will also feature the latest winning designs from the GOOD DESIGN NEW HOPE AWARD 2026, which was born out of the GOOD DESIGN AWARD and is a gateway award for students and young people, as well as the "My Favorite Design" section, which introduces the items chosen by the judges according to their own tastes.

In the Midtown Hall on the Basement 1st Floor, exhibits will include the GOOD DESIGN BEST 100, community and social initiatives, audiovisual products, the NEW HOPE AWARD, and "GOOD DESIGN AWARD and Asia," winning designs submitted by overseas awards with which the GOOD DESIGN AWARD has business partnerships. The conference rooms on the 4th Floor and the Design Hub on the 5th Floor will showcase all of the winning works by theme, including daily necessities, beauty and health, care, furniture and home electronics, and architecture and interior design.

In the Atrium on the Basement 1st Floor, you can see the designs that won the LONG LIFE DESIGN AWARD, given to products, architecture, services, contents, and so on which have long been loved by users.

G-TEN GOOD DESIGN EXHIBITION 2026 Period：October 31 ~ November 4 Time：11:00 ~ 19:00 (JST) *November 4, ~ 18:00 Venue：Tokyo Midtown Roppongi (9-7-1 Akasaka, Minato-ku, Tokyo) Free admission with no booking required. (Admission restrictions may be imposed due to the number of visitors.)

What’s more, the “GOOD DESIGN TOKYO by NOHARA Pop-up Store,” in which you can actually look at, touch, and buy winning designs, will be open during the exhibition period only in Tokyo Midtown Galleria! The store plans to sell about 250 items, such as daily necessities, stationery, interior goods, and apparel, including award winning objects from this year’s GOOD DESIGN AWARD.

GOOD DESIGN STORE TOKYO by NOHARA Pop-up store Period：October 31 ~ November 4 Time：11:00 ~ 20:00 (10/31: 11:00 ~ 22:00; 11/4: 11:00 ~ 18:00) Venue：Tokyo Midtown, Galleria B1F

This year, we will also introduce design awards held in various parts of Japan as a G-TEN special exhibition, also in the Galleria. This year's exhibition, the first such to be held, will feature the Hiroshima Good Design Award, an award system established by Hiroshima City in fiscal 1994. Thirty-five of the latest winning designs from this award, which selects excellent products from manufacturing companies in Hiroshima, will be on show, and five winning companies will also have products for sale.

Hiroshima Good Design Award Special Exhibition Period：October 31 ~ November 4 Time：11:00 ~ 19:00 (JST) *November 4, ~ 18:00 Venue：Tokyo Midtown, Galleria B1F

The GOOD DESIGN EXHIBITION, a wide, colorful space

In the GOOD DESIGN EXHIBITION, excellent designs for products, services, and projects selected by the judges after heated debates starting from the theme from this year’s Chair, “Design that advances vision,” will be displayed on a grand scale.

The creators of this year's spatial design and graphic design introduce the ideas and concepts which they incorporated into their designs.

Spatial design: On Design Let’s cherish the individuality of design. The nuances of the definition of "design" have changed from era to era. Now, we are perhaps confronting each place and context anew and carrying out design as essential value creation. With “Multi Local x Multi Color” as its theme, this year’s GOOD DESIGN EXHIBITION proposes a space where many “colors” come together. In the area in which cubes with different colors on each side are scattered around, the surface color changes as you go around the venue, while in the space in which exhibits are concentrated, you can look up and see a multi-colored landscape. "Color" gives a sense of unity and glamour to the venues scattered around Midtown, and at the same time, color gives an accent to experiences in the space in which various exhibitions are gathered, constructing a space that supports the experiences of visitors in going around, discovering, and creating a lasting impression. We aimed to create a "color" experience in which you can feel the whole as you come into contact with each design.

Graphic design: Ryuichi Kawajiri In the GOOD DESIGN EXHIBITION, tangible and intangible designs with unique colors gather together from across Japan and overseas. The main visual mimics the exclamation mark as a symbol of good design that makes you exclaim "Wow! Amazing!” It expresses a rich future spreading out from the G Mark in multiple colors that contain positive messages, such as diversity and innovation. At the same time, what I tried to depict by outlining each color was also the GOOD DESIGN EXHIBITION itself, in which many good designs line up side by side. The "surprise" that you can encounter here will surely be the start of your next creative project.

Please look out for the spatial and graphic design that decorates the GOOD DESIGN EXHIBITION.

Voting, stamp trail, and radio! Various programs to participate in and enjoy

“Our Favorite G Mark” will be held at the GOOD DESIGN EXHIBITION. This project is an event in which visitors vote to decide on “Our Favorite G Mark” from among the 20 winners of the GOOD DESIGN GOLD AWARD or GRAND AWARD.

In addition, there will be a stamp trail which you can enjoy as you go round the exhibition venues! There will be gifts for those who take part.

In addition, in a new project this year, "G-Ten Radio" will be broadcast live from an open studio during the exhibition. Vice-chair Yuma Harada is scheduled to serve as the host of the radio show. As well as being available to enjoy within the venue, the broadcast will be streamed on YouTube. By touching the designs on show as you listen to the radio, you will be able to make new discoveries and realizations, all while having fun.

Moreover, talks featuring the judges and award winning designers will be held again this year. You will be able to enjoy hearing about the deeper aspects of each winning design, such as the story behind the screening, the company’s vision, and the relationship between management and design.

“My Favorite Design 2026,” a chance to learn the judges’ perspectives

In addition to the exhibition in Roppongi, the GOOD DESIGN AWARD Judges’ Selection My Favorite Design 2026 will be held at GOOD DESIGN Marunouchi over three periods from October 15.

The exhibition introduces 88 items, selected from among the 2026 award winning designs by each of the 101 judges as their one personal favorite, along with messages explaining their choices. Talks on the exhibition design and areas of personal interest are also scheduled at the venue. The details will be announced here as soon as they are confirmed.

My Favorite Design 2026 1st Period “Designing Everyday Beauty” October 15 ~ 29 2nd Period “Making the Future” October 31 ~ November 13 3rd Period “Rethinking Society” November 15 ~ 29 Time：11:00 ~ 20:00 （The venue closes at 17:00 on the final day of each period.）

Finally, to recap, the G-TEN GOOD DESIGN EXHIBITION 2026 will be held at various venues across Tokyo Midtown from October 31. The exhibition will allow visitors to experience the appeal of design from various angles, including not only all the GOOD DESIGN AWARD winning designs but also participatory programs. Please come along to the venue to see, touch, and enjoy new encounters with design!