To the place where "good design" was created

Good design, excellent design, design that opens up the future, ideas that move people's hearts, and actions that lead society always have small beginnings.

Interviews with designers at the birthplaces of good design to find hints for the next design.

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Even squids want to be designed (Part 2)

An unexpected entry was included in the 2023 GOOD DESIGN GOLD AWARD. It was Endo’s Gesoten squid leg tempura. Community-based stores are disappearing with the emergence of large supermarkets and mass retailers. Endo, a local store in Yamagata, once struggled under such circumstances. The reason why it survived is the combination of design and local soul food Gesoten. The food has become popular, attracting people even from other prefectures. A client and creators work together to develop and expand innovation. We are getting closer to the secret.

2024.02.07
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Even squids want to be designed (Part 1)

An unexpected entry was included in the 2023 GOOD DESIGN GOLD AWARD. It was Endo’s Gesoten squid leg tempura. Community-based stores are disappearing with the emergence of large supermarkets and mass retailers. Endo, a local store in Yamagata, once struggled under such circumstances. The reason why it survived is the combination of design and local soul food Gesoten. The food has become popular, attracting people even from other prefectures. A client and creators work together to develop and expand innovation. We are getting closer to the secret.

2023.12.28
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Giving shape to “what you love” (Part 2)

This time, we visited Dream, Inc., which is headquartered in Nagoya City, Aichi. Their product “SONAENO cushion type multifunctional sleeping bag” was selected for the GOOD DESIGN BEST 100 in 2021. The grab-and-go cushion-type sleeping bag was a big hit for its unparalleled viewpoint. The developer of this product, Momo Ishikawa, has always been extremely fond of emergency supplies. How did she channel her passion to engage in her favorite field into a successful process?

2023.11.09
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Giving shape to “what you love” (Part 1)

This time, we visited Dream, Inc., which is headquartered in Nagoya City, Aichi. Their product “SONAENO cushion type multifunctional sleeping bag” was selected for the GOOD DESIGN BEST 100 in 2021. This cushion-type sleeping bag can be used in a lounge all the time, and is ready for emergency use. A disaster prevention item that can be used in everyday life is something that seems unlikely. How did you come up with this idea? We talked to Momo Ishikawa, the developer of this product.

2023.10.16
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Aiming at a toy that inspires everyone (Part 2)

This time we visited A4/A-Yon (OFFICE CAMP LLC), which makes “tumi-isi,” hand-processed and hand-painted building blocks, in Higashiyoshino Village, Nara Prefecture. The unique building blocks each have a different shape and can be enjoyed by children and adults alike. The product was selected as one of the GOOD DESIGN BEST 100 in 2021. Mr. Daimon Kanno, product designer, started production of the blocks in earnest in 2016, eight years after the first release. Why did it take so long? How has he faced and overcome the challenges? He spoke on these questions from a creator’s perspective.

2023.09.01
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Aiming at a toy that inspires everyone (Part 1)

This time we visited A4/A-Yon (OFFICE CAMP LLC), which makes “tumi-isi,” hand-processed and hand-painted building blocks, in Higashiyoshino Village, Nara Prefecture. The unique building blocks each have a different shape and can be enjoyed by children and adults alike. The product was selected as one of the GOOD DESIGN BEST 100 in 2021. Mr. Daimon Kanno, product designer, started production of the blocks in earnest in 2016, eight years after the first release. Why did it take so long? How has he faced and overcome the challenges? He spoke on these questions from a creator’s perspective.

2023.08.04
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Changing society through networks (Part 2)

This time, we visited Shimane General Medicine Center, a winner of the 2022 GOOD DESIGN GOLD AWARD. “NEURAL GP network,” a project to train GPs (general practitioners) conducted by this center, is a virtual office that connects doctors working in rural areas such as mountainous regions or remote islands and universities in order to provide mutual support and research in comprehensive medical care. The center is working hard to change the future from Shimane by providing local residents with reliable medical care. Yoshihiko Shiraishi, the director of the center, told its story.

2023.07.07
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Changing society through networks (Part 1)

This time, we visited Shimane General Medicine Center, a winner of the 2022 GOOD DESIGN GOLD AWARD. “NEURAL GP network,” a project to train GPs (general practitioners) conducted by this center, is a virtual office that connects doctors working in rural areas such as mountainous regions or remote islands and universities in order to provide mutual support and research in comprehensive medical care. The center is working hard to change the future from Shimane by providing local residents with reliable medical care. Yoshihiko Shiraishi, the director of the center, told its story.

2023.06.15
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Birth of a brand from a small local factory! (Part 2)

In “GOOD DESIGN TANBOU(=exploring),” we take a look at the first small steps of good design through on-site interviews. Our first destination is Tsuboe Co., Ltd. in Tsubame City, Niigata, which won the GOOD DESIGN AWARD for two consecutive years for their graters. They revealed the history of the creation of their unique graters, and how design came to be integrated with everyday items.

2023.05.19
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To foresee the next steps, branding is crucial (Part 1)

In “GOOD DESIGN TANBOU(=exploring),” we take a look at the first small steps of good design through on-site interviews. Our first destination is Tsuboe Co., Ltd. in Tsubame City, Niigata, which won the GOOD DESIGN AWARD for two consecutive years for their graters. They revealed the history of the creation of their unique graters, and how design came to be integrated with everyday items.

2023.04.27
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Planning/editing

Tomoko Ishiguro

After working in the editorial department of “AXIS,” she became a freelancer. She writes, edits, and plans, with a focus on design and life culture. Her major editorial works include LIXIL BOOKLET series (book, LIXIL Publishing) and “Oishisa no Kagaku” (magazine, NTS Publishing).