What is design? Let’s take a peek at the world spreading through a small Hatena, or question.

Let’s take a pause and look at all the things, people, and events in our daily lives and society...

It is a laboratory to know, feel, and approach design through a simple question.

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How and why was the indentation of the Yakult bottle created?

Here is a little instructive story behind the design familiar to us. The topic for this time is the bottle design of Yakult, a dairy lactic acid bacteria beverage. The iconic Yakult bottle hasn't changed much in design since it was first developed in 1968. We heard about the story of its beginning.

2024.09.26
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What University Students Think Design Can Do

About 100 interns come from design universities and graduate schools across the country to help in the GOOD DESIGN AWARD screening process. In this article, we will introduce some of the answers from the FY2024 student interns to the question “What can design do?”

2024.09.20
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Good Designs Selected by Architects

The GOOD DESIGN AWARD’s regular exhibition “My Favorite Design.” Each judge selects an awarded design that is their personal favorite or that caught their eye, outside the field of design in which they specialize. In this edition, we present designs selected by architects who served as judges for 2023, along with their comments.

2024.06.13
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Design 3 questions and 3 answers

Approximately 90 judges, including designers and experts from Japan and overseas, who are active at the forefront of each field, gathered for the screening of 2023 GOOD DESIGN AWARD. Three simple questions were asked to the judges about design. In this second installment, we will introduce the responses of various members, including Mr. Shigeki Hattori, Art Director, and Mr. Dominique Chen, information studies researcher.

2024.05.01
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Design 3 questions and 3 answers

Approximately 90 judges, including designers and experts from Japan and overseas, who are active at the forefront of each field, gathered for the screening of 2023 GOOD DESIGN AWARD. Three simple questions were asked to the judges about design. In this first installment, we will introduce the answers from various members, including Mr. Katsuo Mizuguchi, Art Director, and Mr. Tasuku Mizuno, Lawyer.

2024.03.26
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Planning/editing

journal editorial department

Editorial team of the web media “.g Good Design journal.” It is planned and managed jointly by the secretariat office of the GOOD DESIGN AWARD and external members in order to explore new possibilities in design.